It is critical for UX designers to look at an existing digital product or competitors from a holistic perspective that combines user experience, design goals, business needs in order to balance between minor cosmetics changes and underlying features improvement. During the initial research process, I found that conducting more in-depth qualitative user interviews is helpful when facing limited resources or lacking representative data. Although platforms like Amazon MTurk allows the researchers to apply filters and sending out UX surveys based on certain user portraits and demographics, there can be some valuable details that a simple survey can not discover. The ability to ask follow-up questions immediately provides UX researchers and designers more opportunities to extract truthful and useful data in a single interview session.

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From the design aspect of this case study, we are trying to design an improved and more cohesive user journey and workflow by connecting scattered features together smoothly. However, when we actually started to redesign the features, we found that designing a service is more important than designing an interface with fancy interactions if the basic logistics of the features is not reflected to the users clearly.  The final results of this case study might be at a cosmetic design level since we are trying to rework the transitions among different pages and features instead of designing a brand-new features, so the next step of this project would be to evaluate the efficiency of the redesign and try to explore more variety of feature designs.