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Role: Product Manager
Timeline: June 2021 - August 2021
Team: IEG CROS (1 Product Manager, 4 Designer, 12+ Engineers)
Tools: Notion, Jira, Internal PM Software/Platform
Keywords: Cloud Product, Video Game Asset, Product Management
Overview
Game Voice (GVoice) is a voice service specific provided for game applications. It provides features like Voice Chat, Voice Messages and Voice-to-Text Convert, allowing players to build a team chatroom, which is a must-have for PVP games. Featuring low latency, low power consumption, low code rate, low traffic and compatibility with hundreds of Android devices, GVoice is serving many large games around to world. Supports in-game voice chat, voice messaging, and voice-to-text conversion in real-time team chat including PUBG Mobile, League of Legends Mobile, Call of Duty Mobile, etc.. Gvoice has 35M+ DAU of Voice Chat, 25M+ DAU of Voice Message and 200M+ voice messages per day.
My Impact
Marketing Campaign: Collaboration with Qualcomm Snapdragon
Responsibility & Outcomes:
Drafted a marketing campaign article on the roll out of collaboration between GVoice, Vivo, and Qualcomm Snapdragon after 2021 ChinaJoy event. Published marketing campaign promotion article and marketing blurb on multiple social media platforms and received 8000+ views and comments. Introduced the performance of Qualcomm Snapdragon artificial intelligence and GVoice speech detection algorithms on Vivo 5G mobile.
Launching on Unity, Unreal Engine, Nintendo Developer Shop
Responsibility & Outcomes:
Packaged and launched a global standalone version of GVoice on Unity, Unreal Engine, and Nintendo developer stores. This is an important step in the expansion GVoice service and customers in the international market. Received 50+ SDK demo requests from video game studios, major publishers, and startups from 6+ countries and regions. Conducted competitive analysis across 4 similar speech detection and conversion cloud product/services from other cloud product providers.
Product Requirement Document Maintenance & 3rd Beta Testing Management
Responsibility & Outcomes:
Designed and updated the price plan for free tier and VIP customers. Monitored the full lifecycle of the third major iteration of GVoice. Led daily stand-up meetings with the developers and QA engineers during beta testing and feature improvement period. Achieved KPI goals of 100% Tencent owned video game studios and 120% domestic customer acquisition by reaching out to 60+ domestic customers. Presented in 8+ pitch sessions.
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